Are you looking to strengthen your skills in designing and implementing effective advocacy initiatives in peace and conflict transformation work? The Advocacy in Peace Work online training provides a structured approach to strategic engagement, guiding participants from stakeholder analysis to the development of well-founded campaign concepts. The seminar equips you with the tools to promote justice and peace with clarity and impact.
Registration Dates:
🐦 Early Bird: until 6 April 2026 (10 % Discount) ⏰ Registration Deadline: 18 May 2026
Training Schedule:
🔌 Technical Check: Friday, 29 May from 12:00 to 12:30 CEST 💻 Online Live Sessions: from 1 to 29 June 2026, every Monday from 9:00 to 13:00 CEST (Course break on 22 June 2026)
Content
The course offers a tested step-by-step process to develop strategic advocacy interventions in peace work. In the initial step, participants will learn how to analyze the external context in which their advocacy work takes place, identify appropriate opportunities for increased influence, and reflect about their advocacy mandate. In a second step, we will develop clarity about the nature of the advocacy campaign and formulate clear and powerful advocacy goals. In a third step, we will develop an effective advocacy strategy, explore the strengths and weaknesses of certain formats, and develop creative campaign materials for key audiences. In step four, the participants will learn how to assess potential risks of a campaign and explore a variety of ways to monitor and evaluate advocacy interventions.
The individual steps will be applied to a set of case studies provided by the participants. Additional input from professionals currently working in advocacy in Germany/Europe is planned. The course is geared towards enabling participants to design, implement, and evaluate their own strategy and at the same time to develop creative advocacy initiatives.
Key concepts:
Stakeholder analysis
Strategy devellopment for social change processes
Market of opportunities to build a tool box for creative advocacy campaigns
Risk analysis and risk mitigation
Learning objectives
By the end of the four week online course participants will be able to…
clearly formulate a relevant, actionable, realistic, and achievable advocacy goal.
assess the respective policy processes, identify the main decision makers, and understand what influences their behavior.
develop a comprehensive advocacy strategy, chose the most appropriate approaches for the target audiences, and develop high quality campaign materials.
harvest the power of effective networking to increase bargaining power and influence.
risk-assess their advocacy campaign and develop appropriate risk mitigation strategies for their campaigns.
monitor progress, adapt strategies, and evaluate results.
Who can register for this course?
The course is designed for peacebuilding practitioners who want to complement their practical conflict transformation and peacebuilding initiatives with strategic advocacy campaigns. This course is of particular relevance for participants who are currently engaged/are planning to engage in some form of advocacy work in the near future. The course is suited for people with as well as without prior experience in advocacy and/or campaigning. It offers an introduction for newcomers to the field while also providing plenty of opportunities for people with prior experience in advocacy to build on existing knowledge, finetune skills, and learn new formats to reach out to a variety of audiences with confidence.
We prioritise smaller class sizes to promote interactive exchanges and the integration of your own practical experiences. Therefore we limit the number of spaces to a maximum of 20 participants. Register early to reserve your place!
Do you have questions about this training? Our team is happy to assist you. Please do not hesitate to contact me: hannah.wuerbel@propeace.de
Methodology
The seminar will offer a balanced mix of input by the facilitator, individual reflections, group work and discussions, learning from real-life case studies provided by the participants combined with the sharing of experiences from among the group of participants. It will be delivered via a variety of web-based platforms; i.e. videoconferencing tool for the live sessions, ILIAS for hosting learning material and audio-visual material, Miro for group work and sharing/ comparative learning, and a PDF workbook to accompany the course. Self-organized study groups will apply the new learnings to a set of case studies.
Workload & Deliverables
Active engagement with the key readings and other teaching material provided, often needed in preparation for our four live sessions.
Active participation throughout the course; i.e. in the plenary discussion, in break-out sessions, during assignments/application of new insights to case studies, and by bringing questions and interests actively into the process.
Active use of the course Miro board for sharing of own experiences, providing constructive feedback to others and their advocacy work, engaging in peer learning processes, and presenting new ideas/concepts in the making for upcoming advocacy initiatives.
After a successful participation, participants receive a certificate and become part of our alumni network.
Total expected weekly hours: 7 to 8 hours per week
Registration
Ready to go? We are looking forward to your participation:
Further information on our cancellation policies can be found in our General Terms and Conditions for Trainings. If you have any questions about financing options, please refer to our FAQs.
The participation fee is paid by invoice.
Participants should have an adequate internet connection (1 Mbit down/upload or better) to take part in this training. A headset is highly recommended.
